Coca-Cola is the most popular advertising niche on eBay, with over 10,000 collectibles up for auction at any time. Coca-Cola has been around since 1886 so the range of collectibles is massive. The most popular are the bottles and cans, followed by the signs and coolers.
Coca-Cola Bottles
Most people are familiar with the famous hour-glass shape, but Coca-Cola have used many other designs over the years, usually for promotional or commemorative occasions. These can be rarer than the old Coke bottles and sell for hundreds of dollars.
Coca-Cola Cans
As with the bottles, it’s the cans made for special occasions that attract the highest bids. Bottles are preferred over cans by some collectors, because the bottles are iconic while the cans have a generic shape that is common to other drinks.
Coca-Cola Signs
These range from huge billboards to buttons and stickers. The older artistic signs attract high bids, but it’s the rare billboards that get the highest bids, usually well over $1,000. The iconic Coca-Cola sign is the large red disc with the bottle and name in the center, which sells for between $50 and $500.
Coca-Cola Coolers
These coolers have been a standard fixture in shops, canteens, and cafes for decades. They range from small chest fridges to large vending machines, and almost all have the distinctive red paintwork. Coolers from before the 1970s are popular with retro collectors who pay hundreds of dollars for them.